Can We?
It seems probable that every single person in the U.S. with a wine glass and an internet connection has now seen the Obama “Yes We Can” video, which, with the help of a handful of famous faces and a member of the Black Eyed Peas, sets Obama’s New Hampshire “Yes We Can” speech to music. From what I can tell, the general reaction to the video seems to be, roughly, “OMG! OMG! Oh Wow! Tears! Crying! So beautiful! More tears!” Yes we can! Well. Maybe.
Now, I’ve obviously got all sorts of disagreements with Obama on policy and ideology, but I’ll also say I find him an incredibly appealing candidate, and I think the original speech upon which this was based is a very good one. This video, however, makes me worry about the potential for an Obama presidency more than anything I’ve seen (with the possible exception of the rumor about John Edwards getting the AG slot).
An editor of a conservative magazine recently said to me (I’m paraphrasing here) that watching Obama is a somewhat strange experience because it’s so unusual to see political candidates actually think before speaking. Now, whether Obama does any more or less thinking than any other candidate, Democrat or Republican, is a moot point. What matters is that that’s how he is perceived. This seems to me to illuminate a key part of his appeal: his ability to project thoughtfulness and intelligence without seeming evasive, overly careful, or crudely tactical. He is the thinking person’s candidate (and exit polls suggest his appeal is very strong amongst the educated class).
But there’s another side to Obama’s appeal, an emotional side that has less to do with intelligence and more to do with teary-eyed inspiration, and that is the side on which this video focuses on almost exclusively. Put in black and white, scored with a little acoustic riffing and soulful, expertly Pro-Tooled background singing, he becomes a vector for treacly indie-yuppie political fantasy. I’m surprised Zach Braff didn’t make an appearance. The whole thing plays like a smug grup love-in. Love me, Park Slope!
Except it’s worse than that, lower; it’s not pandering exclusively to the young, urban liberal crowd, but to a broader, more suburban cohort that draws its cues from them. This is the secular, liberal equivalent of megachurch-friendly Christian pop, sugar-coated and sanitized, as bland as a t-shirt from the Gap. It’s pseudo-inspiration, processed and prepackaged into a generically trendy, banal mush that robs its central figure of any of the unique qualities that make him a compelling candidate to begin with. It has all the personality and life of a character from Laguna Beach.
But then, maybe this all I should expect from one of the musical talents behind “My Humps.”
Fairly — and I mean this — when Herbie Hancock shows up in something, his presence does in fact give it some artistic credibility. Not that the piece is my bag.
— Sanjay · Feb 5, 08:27 PM · #
I don’t see your point here Peter. Especially given the fact that you liked the original speech upon which the song is based . Here is where I see the flaw in the logic… you liked the speech (content and otherwise), and you think this content is part of why he rallies support from the ‘thinking people.’ But, you don’t like it when put to music because it demonstrates a sentimental flair that underscores to his support that comes from non-rational and emotional means, a thing that should not be at work in our political decisions.
From this analysis, shouldn’t your concern from this ad be for Obama’s supporters rather than Obama himself? In other words, if I saw a Martin Luther King speech, but then some rapper put it to music, it shouldn’t change my view of King, but rather the rapper.
Second, I think the fact that Obama inspires people should not always be taken against him. Granted, he needs to demonstrate a level of competence that befits the requirements of a President, but if he additionally inspires some people to make a change in their (what seems to be hinted at in yes WE can, rather than yes YOU can), and this corresponds to some change in behavior (more volunteering?) and improvement in social problems… can this be considered a bad thing? Its a valid question to ask whether this type of musical performance does change people’s behavior (I would doubt its impact on most people), but the argument that we shouldn’t want a candidate who appeals to both our logical and emotional sides doesn’t seem fair.— Peter Boumgarden · Feb 5, 08:46 PM · #
Peter, the problem is that this isn’t merely the same thing as the speech. It’s an edited version, for one thing, and it’s been generally repackaged, with the addition of both music and visuals which are now part of the package. (Meanwhile, the NH context has been all but removed.) It’s not a mild embellishment; it’s a fairly drastic transformation.
By repackaging the speech, a fine bit of political oratory given at a particular time, place, and in a particular situation, has been turned into something that it previously wasn’t — and something I don’t particularly care for. Yes, I think the creators zeroed in on one part of Obama’s appeal — in fact, they both amplified and simplified it. But it’s the part that I don’t care for, the part that makes him popular in the way of a chart-topping John Mayer song or a bad Valentine’s day rom-com. There’s nothing real to it, nothing unique; it’s just more celebritized feel-good goo.
— Peter · Feb 5, 09:01 PM · #
Great post. Thank you for articulating exactly what that video is so obnoxious. Come to think of it, why so much of the Obama-mania coming out of the “I just graduated from a school with a tuition higher than most-states’ median household income” set is so grating.
— Josh · Feb 5, 09:13 PM · #
So the video is pretty awful, but how does that affect the potential of the Obama presidency?
— Miles · Feb 5, 09:45 PM · #
After 7 years of GWB, we find out what conservatives really value: thoughtfulness (or the appearance thereof). Next week’s issues: fiscal responsibility, religious moderation and never having used cocaine.
Conservatives like Obama because he claims to respect conservatives, or as they like to call that, his thoughtfulness. That’s not really any more intellectual than this video, just another voting bloc getting an itch scratched.
— Bo · Feb 5, 09:48 PM · #
Your “wine glass” crack is off-key (I like beer) but I do find the video cheesy. It says a lot about the people who made it, and something else about those who get misty watching it. But it’s an advertisement. And though I prefer facts and reality (watch his MLK sermon) to fluff and romance, this still says something about the product it’s selling (and I’m buying): He, like no one else in the race, inspires people to want to get involved and to compromise.
— Tim · Feb 5, 11:58 PM · #
The anxiety over cultural status on display in this post is every bit as adolescent as the glib ‘cool’ of the video. As shallow as they are, the cool kids at least have the benefit of effortless cheerfulness, as opposed to this overwrought resentment.
— matt · Feb 6, 12:17 AM · #
…my point being that there should be nothing “effortless” about cheerfulness.
— Kyle · Feb 6, 04:52 AM · #