From the Official Google Blog :
A while ago, I looked around the social web and wished that it could be less static. Sure, you can leave a comment on a blog or write a text blurb on your social networking profile. But what if you want to express yourself in a more fun way, with 3D graphics and real-time avatar interactions? I started asking this question as a 20% project, and I’m excited to announce today’s release of Lively by Google – a 3D virtual experience that is the newest addition to Google Labs.
I’ve set a reminder to cut my throat as soon as this kind of thing becomes common practice.