I take a break from your regularly scheduled 14th century Norway blogging to bring your attention to a funny piece that appeared recently in America’s Finest News Source: “Unambitious Loser With Happy, Fulfilling Life Still Lives In Hometown.”
You may have already seen it because it’s been around on Twitter and Tumblr several times now. I’m writing about it now because TAS Alum ayjay linked to it.
Quick question: what’s missing in this paragraph?
According to relatives who moved thousands of miles away and are currently alienated from much of the family, Husmer has never once taken a major professional or financial risk, choosing instead to “coast through life” by putting considerable time and effort into his rewarding marriage, playing an active role in his two children’s lives, and being sincerely thankful for what he has in this world.
First, let’s think about what The Onion is doing here. I’ve argued before that the internet (and perhaps its recent change of ownership) has led The Onion to change its editorial strategy from “writing funny stuff that panders to our readers” to “writing funny stuff that will make our readers want to heighten their social standing by sharing it on social networks”, a subtle but, in my view, real, difference.
If we accept the old-school newsgroup definition of “trolling” as “trying to get a reaction” as opposed of “trying to make people angry” The Onion is now very much (and a real way, moreso than in the past) in the trolling business.
And here we’ve got a great Onion piece, because it is trolling both “sides” here, is it not? It’s trolling its traditional audience of urban hipsters who are mocked by the piece and will ironically share it, but it’s also trolling the guys-who-stayed-in-their-small-town and will very unironically also share it.
When I read the sentence “putting considerable time and effort into his rewarding marriage, playing an active role in his…” my mind completed the sentence with “church.”
But there’s no mention of “church,” or “God,” or “faith” in this story, is there? And shouldn’t there be? I mean, this is a piece that recites clichés of Small Town vs Big City life, and one of those clichés is that Small Town people are churched.
But Michael Husmer, for all appearances, doesn’t go to church. Not that he isn’t “spiritual”, because we still need that for his picture of happiness. So instead of going to church, he has “[put] considerable time and effort into […] being sincerely thankful for what he has in this world.”
That would have been a bridge too far for The Onion. The Onion trolls its audience—while pandering. If they’d shown someone who goes to church as more fulfilled than their presumably largely secular audience, they wouldn’t have been able to build the ironic detachment to enjoy this critique of their lifestyle.
Anyway, I couldn’t help but think of this post and video brought to you by Friend of TAS Rod Dreher which highlights just how thoroughly contemporary American media ignores religion in the day-to-day life of people.
Meanwhile, we’ve replaced the language of salvation with the language of addiction.
I’m not sure I have a point here except to note that it is through the day-to-day that we build the awareness of faith that allows it to remain a potent cultural force (as well as through projects of infiltration and renewal) and that there’s something important here about making and keeping faith as a fabric of everyday life for contemporary American culture. Call it the naked cultural square.